Exitwise

Introduction

Exitwise helps business owners understand what their company is worth. Their existing valuation tool was built on a legacy PHP codebase and relied on a lengthy, form-heavy process that created friction for users and limited lead conversion.

Challenge

The previous valuation software required users to fill out extensive multi-step forms, a process that took approximately five minutes and produced significant drop-off. The tool was antiquated in both its technology stack and its approach to generating valuations. An earlier development team attempted the rebuild but lacked the domain knowledge required to translate complex valuation logic into a streamlined product.

Approach

Volume rebuilt the platform from the ground up, replacing the PHP-based form engine with a modern, lean architecture. The valuation logic was reimagined around AI, allowing the system to generate meaningful estimates with dramatically less user input. The new calculator walks users through a three-step flow anchored by their company website, reducing the data entry burden while maintaining valuation accuracy.

Results

Lead generation time dropped from approximately five minutes to 30 seconds. The modernized platform has served over 30,000 business owners. The AI-powered approach replaced a rigid form-based model with an intelligent system that adapts to available data, improving both conversion rates and valuation quality.

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